For example the Flipboard app calculated a increase in visits for an unnamed local retailer s campaign.Without a test and control group but with maximum publicity Foursquare presented similar figures to announce the service. There was an increase in store visits from companies that had previously advertised at the Superbowl. Restaurant chain Red Lobster whose name was mentioned in a song by singer Beyonc on the halftime show also saw a increase in attendance. Unlike traditional methods Foursquare s numbers are immediately available after the audited period allowing for timely responses. Learn more about Attributions Powered by Foursquare. Google Store Visit Conversions Revamped by Google in November the Store Visit Conversions service doesn t have a control group but it does offer other interesting benefits due to Google s leadership in online advertising.
Basically the service works similar to other whatsapp mobile number list tracking solutions. Google reads which users have clicked on an advertisement and uses the location data to check whether they have gone to a corresponding branch in the next days. Google is now also offering a link between Google Store Visit Conversions and Google AdWords. That doesn t sound entirely new since Google Store Visit was first introduced in Adwords in.However it is now also possible to check the effectiveness of your own campaigns at keyword or ad group level which makes the analysis much easier for the many AdWords users. To use the service the AdWords account must first be linked to the Google My Business account. More on Google Store Conversions.
Minodes The Berlin start up Minodes offers a solution that is strongly geared towards store performance. By analyzing a wide variety of data from WiFi the POS system and mobile data from customers to weather data Minodes creates detailed insights into visitor behavior across the entire store area. image Image via Minodes In addition to seeing which customers have come to the store through campaigns local companies can get a picture of how these customers have moved there and thus develop comprehensive marketing strategies. More on Minodes.Facebook s Offline Actions Facebook recently announced that it would further expand its offline attribution features. With the new Offline Actions service the social network is taking a big step in this direction.