They silently broadcast a message to all Bluetooth-enabled devices near them. One of our previous articles said it perfectly when they claimed that beacons are like “a beacon with text”. How can a business use a beacon? Take, for example, a store that is making a sale. If a customer with a Bluetooth-enabled device passes by the store, they can receive a notification about the promotion with the details. It's a bit like an advertisement that appears directly on the consumer's phone. Sounds like a pretty good way to access passers-by or market customers in your immediate location, doesn't it?
Well, the truth is there are hurdles that need to be overcome before this takes off, but more on that later. Advertising Continue hair masking service reading below Now let's see how Beacons can directly impact your online marketing and SEO strategy. How Tags Could Impact Your SEO Strategy More Ratings: People seem to like the concept of Beacons and gave the app a high rating. Since many companies haven't yet implemented beacons, you could be one of the first, and that could bode well for things like company reviews, which of course positively impacts your SEO.
Website Landing: Since beacons give you the ability to reach via Bluetooth, they also give you the ability for more people to land on your website or content-related pages. This increase in new visitors will definitely increase your landings and improve your overall position with Google. Comments Retailers can get started: At this point, the Beacon system is really going through a lot of changes, additions, and restructures, so it's still unclear how this form of marketing will evolve over time. One thing is certain, however. If you're a retailer, you can absolutely get in on the action early and start seeing how in-store advertising on the Beacon platform is starting to impact your SEO.