Now, I don't think it's as black and white as saying that a link that is never clicked will have zero value. Rather, I think people clicking on links is just one of the ways Google can determine if the link is valuable. “If all things were equal and both of these links were likely to generate clicks, I would choose the link on the authoritative site, even if it was irrelevant. But, if the link on the less trusted site was much more likely to drive traffic, then I would choose that one. - Marie Haynes, Marie Haynes
Consulting Pursue Relevant Links First, Then Target High Authority Links Some experts have indicated that they would of course like both links, but would prioritize highly relevant links first. “Which link to take, an authority link or a relevant link? Of course, I would jewelry retouching service take both! What I wouldn't do is pursue the authority link first. A high authority link coming out of nowhere to a new site raises a red flag at Google. It doesn't look natural. “A highly relevant link with low authority is much more likely to be organic and not artificially constructed. Thus, I would favor relevant links and occasionally look for an authority link. “
When doing outreach, I always look for similar sites and don't try to convince huge influencers to link. It takes much longer and is very often unsuccessful. I can get 10 highly relevant links just by looking for an authority link. - Tadeusz Szewczyk, Onreact.com Respondent totals So who wins the battle of relevance versus authority? Here is the breakdown of the responses I received: Total of respondents whose answer varies according to the situation: 8 Total number of respondents choosing relevance: 13 Total respondents who chose authority: 8 Conclusion I didn't expect to come away with a